Simple Message. Emotive Feel.
We were approached by Visit Dorset about producing a single piece of short-form video content, following the success of the content produced for Bournemouth, Christchurch & Poole Tourism and the 'Take It In' #StayHomeSaveLives Campaign and the subsequent joint 'Think Twice' Campaign between Dorset Council, BCP Council, BCP Tourism, Visit Dorset and the Dorset Local Resilience Forum.
The video was used across all forms of social media on Visit Dorset's Digital Channels and has prime placement on their homepage, Visit-Dorset.com
BRIEF
Deliver an optimised social content to amplify the #RespectProtectEnjoy and #PlanAhead messages to a visitor audience as Dorset begins to welcome visitors back post lockdown.
Following the easing of Lockdown, Visit Dorset were looking to turn around a piece of short-form video content for social and website use to reinforce their #RespectProtectEnjoy Campaign as they begin to welcome back visitors to the area.
It needed to be accessible, showcase a wide varied example of Dorset geographical offering within what existing footage existed and have an emotive feel with the key element being that it clearly communicated the Respect Protect Enjoy Mantra and support the national VisitEngland and UK Government-backed #PlanAhead & #KnowBeforeYouGo campaign, which encourages people to check for restrictions and plan ahead before travelling and avoid crowded areas.
