CASE STUDY

Bournemouth Air Festival 2018

 

Social Media Strategy

Content Creation

Social Media Management

Already well renowned as Europe's Biggest Seafront Airshow, Soul Motion has delivered rocket fuel to Bournemouth Air Festival's social media channels.

 

Having welcomed over 11 Million Visitors since launching in 2007 over this world-renowned annual 4 day Air Festival.

 

Having previously successfully implemented new social media strategy for Bournemouth Tourism in 2016/2017, Soul Motion was tasked to conduct a full social media audit, develop a new social media strategy and lead on the delivery.

 

BRIEF

'SOCIAL MEDIA AUDIT AND SOCIAL MEDIA STRATEGY DEVELOPMENT'

In April 2018, Soul Motion was tasked with conducting a full social media audit of previous festival years, to analyse strengths and weaknesses in its social media comms, highlighting areas for improvement to inform develop an effective and optimised social media strategy to drive growth and engagement.

 
 

CONTENT EXAMPLES

A real focus on embracing video content... utilising existing video that hadn't been utilised to the maximum and really pushing the pre-event comms to generate a real buzz and anticipation all the way up to and throughout the festival.

Produced/Edited by: Soul Motion  

RESULTS

We developed a new social strategy and organic content plan for the 2018 festival going forward (no paid ads) and oversaw its implementation with the internal festival comms team; reducing the number of posts by 45%, developing messaging consistency as well as significantly increasing engagement by 160%. 

 

The results for 2018 completely exceeded the clients KPI’s/expectations with a phenomenal increase in social engagement on both Facebook & Twitter. We managed to substantially increase the number of followers, video views and engagement.

 

Comparing year on year results (2017 vs 2018),

we increased:

 

FACEBOOK

TOTAL PAGE LIKES: up by 9.5% on 2017

TOTAL FACEBOOK REACH: 6 MILLION
POST ENGAGEMENT: 533K (up 163% on 2017)
VIDEO VIEWS: 741K (up 192% on 2017)

TWITTER

TOTAL FOLLOWERS: 18.6K (up 14% on 2017)
TOTAL IMPRESSIONS: 1.02 MILLION |(up 14% on 2017)

RETWEETS & LIKES: UP by 165%

 

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